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Tom Blue


Tom Blue has dedicated most of the last 20 years to intensively researching and synthesizing new approaches to accelerate the application of emerging science and research in the day-to-day practice of primary care and personal health management.  He is a healthcare entrepreneur with an impressive record of catalyzing innovative clinical and practice management businesses that serve providers, payers, patients and industry including:


  • LeadHealth (acquired in 2019 by Empowered Education) the first employer health organization dedicated to utilizing Functional Medicine and chronic disease-focused bundled episodes of care to reduce healthcare costs for self-insured employers and health plans

  • LivingMatrix, the most widely used patient information management system by Functional Medicine practitioners (acquired in 2019 by Nestle Health Science

  • DestinyWell, a clinical protocol and natural product development company that created AgelessLX and its family of branded products (acquired by the TSI Group in 2020)

  • Liberty Direct, the nation’s first ACA exempt, DPC-integrated medical cost sharing program, (acquired by Liberty Healthshare in 2016).

He is a founding partner of OvationLab and serves as on the founding leadership team of AndHealth as SVP of Healthcare. AndHealth, a virtual healthcare delivery company specializing in disease reversal for Immune Mediated Inflammatory Diseases. 

Tom serves as an advisor and/or board member for a number of digital health and other disruptive healthcare companies including: Heads Up Health, Nudge, Radicle Science, Resonea, ORDRS, Better Nutrition Program, and Tailored Script.

He a member of the Leadership Council for the Personalized Lifestyle Medicine Institute; and he served for nearly ten years, as both the Director of Industry Strategy for The Institute for Functional Medicine and the Executive Director and Chief Strategy Officer of the American Academy of Private Physicians, the national professional association for concierge and direct primary care (DPC) physicians.

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Andie Crosby


Andie Crosby has over 30 years’ marketing and business development experience working with iconic brands such as Nike, Apple, Gap, Procter & Gamble and magazines such as Rolling Stone, Glamour, and Vanity Fair.  In 2010, her personal interest in health and wellness converged with an opportunity to build and lead the first marketing team at The Institute for Functional Medicine (IFM). She was the driving force behind a 13x increase in the number of clinicians trained by IFM and a resulting surge in awareness and demand for functional medicine amongst both patients and practitioners.  Through OvationLab’s executive in residence program, Andie currently serves as President for our client, Calroy Health Sciences.


Andie has served on the Advisory Board for Functional Medicine Coaching Academy (FMCA) and Health and Wellness Business Association (HAWBA).

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Laurie Hofmann MPH


Ms. Hofmann, partner at Ovation Lab and co-founder of VirtualPractices is a seasoned executive, board chair ,strategic advisor, and mentor. Laurie is the immediate past CEO and board chair for The Institute for Functional Medicine where she led the expansion and scaling of functional medicine education and clinical training. Ms. Hofmann’s 30-year track record of accomplishments in health and wellness, functional medicine, public health, and personalized nutrition have served to advance and expand awareness, reach, and adoption of functional medicine, personalized nutrition and patient-centered care globally. Laurie serves on numerous advisory boards and as a strategic advisor and leadership consultant for businesses and organizations seeking to enter or expand their reach into the health care practitioner channel.

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