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Tom Blue


Tom Blue has dedicated most of the last 20 years to intensively researching and synthesizing new approaches to accelerate the application of emerging science and research in the day-to-day practice of primary care and personal health management.  He is a healthcare entrepreneur with an impressive record of catalyzing innovative clinical and practice management businesses that serve providers, payers, patients and industry including:


  • LeadHealth (acquired in 2019 by Empowered Education) the first employer health organization dedicated to utilizing Functional Medicine and chronic disease-focused bundled episodes of care to reduce healthcare costs for self-insured employers and health plans

  • LivingMatrix, the most widely used patient information management system by Functional Medicine practitioners (acquired in 2019 by Nestle Health Science)

  • DestinyWell, a platform dedicated to advancing consumer health-autonomy with robust, expert-designed programs for achieving targeted health objectives

  • Liberty Direct, the nation’s first ACA exempt, DPC-integrated medical cost sharing program, (acquired by Liberty Healthshare in 2016).

He is a founding partner of OvationLab and serves as: the Director of Industry Strategy for The Institute for Functional Medicine; a member of the Board of the American Nutrition Association; a member of the Leadership Council for the Personalize Lifestyle Medicine Institute; and served for nearly ten years, as the Executive Director and Chief Strategy Officer of the American Academy of Private Physicians, the national professional association for concierge and direct primary care (DPC) physicians.

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Andie Crosby


Andie Crosby has over 30 years’ marketing and business development experience working with iconic brands such as Nike, Apple, Gap, Proctor & Gamble and magazines such as Rolling Stone, Glamour, and Vanity Fair.  In 2010, her personal interest in health and wellness converged with an opportunity to build and lead the first marketing team at The Institute for Functional Medicine (IFM). She was the driving force behind a 13x increase in the number of clinicians trained by IFM and a resulting surge in awareness and demand for functional medicine amongst both patients and practitioners.  She went on to run the Strategic Partnerships and Innovations team working across the ecosystem to create and nurture alliances to further the adoption of functional medicine.


Andie has served on the Advisory Board for Functional Medicine Coaching Academy (FMCA) and Health and Wellness Business Association (HAWBA).

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Laurie Hofman


Laurie Hofmann is a seasoned Chief Executive, Board Chair, Visionary, and Strategic Advisor who has successfully led large-scale strategic, collaborative, and global development initiatives for leading Functional Medicine professional education and training organizations, health care systems, entrepreneurs, and industry leaders.  


Laurie's 30-year track record of accomplishments in Health and Wellness, Functional Medicine, Public Health, Personalized Nutrition, Science-Based Natural Medicine, Process and Strategic Planning, and Complex Dialogue Facilitation have served to advance and significantly expand the awareness, reach, and traction of functional medicine and personalized nutrition. 


Laurie's Strategic Advisory Roles include: Functional Medicine, Personalized Lifestyle Medicine, Personalized Nutrition, Health Coaching, Community and Public Health, Natural Products, Health and Wellness Programs, Digital and Remote Tracking Technologies.

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